Strategic HR Communications
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Tuesday, February 25 • 8:15am - 10:15am
Workshop A: A Five-Step Process to Connect Your EVP, Values & Culture to Attract Top Talent and Get the Most Out of Your Recruitment Marketing Efforts - THE TALENT ACT

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Employer brand and recruitment marketing are inextricably tied to one another. Discover this proven  The five-step process for attracting top talent through multi-channel recruitment marketing efforts that leverage your EVP, values and culture.  This process also uses a technique known a “consideration of fit” to help your find, target and appeal to the most qualified candidates.

In addition to this proven five-step process, you'll leave equipped with the knowledge needed to:

  • Understand what the top recruitment marketing channels are and how best to leverage them
  • Learn how driving candidate “consideration of fit” outperforms “branding for appeal” in finding top talent
  • Build an EVP, Values & Culture storytelling platform that drives candidate “consideration of fit” to enhance your recruitment marketing outreach efforts
  • Understanding the data:  what to use to attract and find top talent and how to highlight recruitment marketing program outcomes, tying them to business objectives for C-Suite promotion and review

Margie Elesser, Founder 
The Talent Act

avatar for Margie Elsesser

Margie Elsesser

Founder, The Talent Act
For the past 15 years she has been at the forefront of global employer branding and recruitment marketing, leading those initiatives at Thermo Fisher Scientific, Life Technologies, NuVasive and as a consultant at MossWarner. Combining traditional marketing disciplines and analytics... Read More →

Tuesday February 25, 2020 8:15am - 10:15am
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