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Tuesday, February 25 • 8:15am - 10:15am
Workshop A: Storytelling and the Human Resource Connection - WET CEMENT

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Learn how to craft and deliver a compelling and inclusive company story to engage employees, attract talent and make a bigger impact within your organization. Informed by decades of sales and marketing experience on both the sell side and buy side, this proven methodology integrates the science of storytelling with the emotion of the “Hero’s Journey.”

Discover how the elements of a great story contribute to persuading, influencing and building a corporate culture built on trust, including how to:

  • Bring company data to life
  • Build emotional connections through metaphors
  • Craft a memorable story that embodies your company mission and motivates employees
  • Develop a “Questioning Strategy” to discover valuable employee insights and needs
  • Persuade, influence and change behaviors to unite the team and advance the mission

Jennifer Willey, Founder & CEO
Wet Cement 

avatar for Jennifer Willey

Jennifer Willey

Founder and CEO, Wet Cement
Jennifer Willey is a leadership trainer, confident communications coach, motivational keynote speaker and inclusive culture consultant. Her company, Wet Cement, helps clients develop talent, build collaborative teams and accelerate growth. Fueled by 20+ years’ experience as a senior sales and marketing leader for WebMD, Yahoo!, pwc and Verizon Media, Jenn is committed to advancing women in the workplace through her customized training... Read More →

Tuesday February 25, 2020 8:15am - 10:15am PST
The Florida Hotel & Conference Center 1500 Sand Lake Rd, Orlando, FL 32809