Strategic HR Communications

The words of your employees carry more weight than any marketing message. But how do you find your fans and engage them to be brand advocates?

It starts with learning how to listen to your audience. Discover how the employer brand team inside Indeed has grown an existing brand ambassador program over 300% globally. Also, how they leveraged that group to provide policy feedback, support social impact initiatives, new technology pilot programs, and amplify internal communications.

Learn how to find the unofficial advocates and influencers within your organization, including how to: 

● Identify content creators by using social listening tactics
● Recognize and reward employees for sharing their stories online
● Create a cultural hashtag movement with over 15,000 Instagram posts, to engage internal employees and potential employees externally

Bryan Chaney, Director of Employer Brand and Talent Attraction
Indeed